Dignity EVV Logo Design

While working in Marketing and Communications at ECHO Housing, I collaborated with Evansville’s Commission on Homelessness to develop the logo for Dignity EVV, a new community initiative focused on housing stability and resource access for individuals experiencing or at risk of homelessness. The logo needed to clearly communicate dignity, care, and trust while remaining approachable to the broader community.

Dignity EVV provides a simple, meaningful way for community members to support local individuals through a centralized fund, and the visual identity reflects that shared responsibility. The color palette was intentionally chosen: purple, the color of homelessness awareness, represents advocacy and visibility, while blue conveys stability, trust, and hope—core values of the initiative’s mission. The final logo supports the program’s goals while reinforcing compassion and collective action.