Mystery Bag Tags

This project features a series of custom-designed mystery bag tags created for a flea market booth experience. Each mystery bag contained a curated collection of themed objects, and the tags were intentionally designed to offer subtle visual and textual hints about the contents—without revealing too much.

The goal was to spark curiosity, invite interaction, and enhance the overall shopping experience. Rather than functioning as straightforward labels, the tags acted as storytelling tools, using color, typography, and minimal language to suggest a mood, era, or theme. This allowed shoppers to engage with the mystery concept while still feeling guided in their selection.

Designed with a flea market environment in mind, the tags needed to be eye-catching from a distance, easy to read, and cohesive as a collection. The final designs balanced playfulness with clarity, helping transform a simple product into an interactive moment of discovery.

This project highlights my approach to experiential graphic design—using thoughtful design choices to support storytelling, encourage engagement, and add value to in-person retail spaces.